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Freezing Market


Housing Market Advantages in Extreme Weather.

Winter time can be busy for people. Most the time it is a time for people to take a quick breathe and organize their lives. Due to the slowing of schedules, activities, and business, people (you) may have a little more time to put pen to paper on what you need to do to optimize your life.

A major part of this is your home and your lifestyle. Maybe you are thinking of moving, buying, selling or just looking around your living room and wondering how things can be improved. Home improvement is not our expertise but we can certainly point you in the right direction.

Our role comes into play when you do decide it is time to make a the big change. Even prior to that decision we can give you free analysis and eduction on your home and the current market. That always helps in the decision making process.

Once we are invited to the party, usually a list of tasks and to-do’s are developed in order to best market your home. The most common marketing and well known marketing strategy are the 4 P’s: Product (your home), Placement (Greater Des Moines Housing Data and Search Engines), Position (photos, descriptions, videos), and Price.

The 4 P’s is at fault for the development of a tasks list (listed to the right). How can we best display and communicate that your home is one to buy.

Let’s Get Practical!

For Home Sellers:

  1. Winter Curb Appeal:
    • Despite the cold weather, make sure the exterior of your home looks inviting. Clear snow and ice from walkways, keep the driveway clean, and add some winter-friendly decorations. A well-maintained exterior can make a positive first impression.
  2. Proper Lighting:
    • Days are shorter in winter, and natural light may be limited. Ensure that your home is well-lit for showings. Turn on all lights, open curtains, and consider using warm-toned light bulbs to create a cozy atmosphere.
  3. Keep the Home Warm:
    • A warm and comfortable home can leave a lasting impression on potential buyers. Keep the heating system in good condition, set a comfortable temperature, and consider using a fireplace to add a touch of warmth during showings.
  4. Highlight Winter Features:
    • Showcase features of your home that are particularly beneficial in winter. This could include a well-insulated attic, efficient heating system, or energy-efficient windows. Emphasize how your home is comfortable and energy-efficient in the colder months.
  5. Flexible Closing Dates:
    • Be flexible with closing dates. Winter weather can sometimes cause delays in the moving process. Offering flexibility in your closing date can make your home more attractive to potential buyers.

For Home Buyers:

  1. Take Advantage of Lower Prices:
    • The winter season often sees fewer buyers in the market. This can lead to lower competition and potentially lower prices. Use this to your advantage and negotiate with sellers who may be motivated to close a deal during the winter months.
  2. Thorough Inspections:
    • Winter conditions can conceal certain issues, such as roofing problems or insulation issues. Conduct thorough inspections and consider hiring professionals to ensure there are no hidden winter-related damages.
  3. Check Heating Systems:
    • Since winter temperatures can be extreme in Iowa, it’s crucial to thoroughly check the heating systems in potential homes. Ensure that the heating system is in good working condition and can efficiently handle the cold temperatures.
  4. Verify Winter Maintenance:
    • Inquire about the winter maintenance routine of the property. Check if the driveway and walkways are regularly cleared of snow and ice. Proper maintenance can make your winter living experience more comfortable.
  5. Flexible Closing Dates:
    • Winter weather can sometimes cause delays in the moving process. Discuss flexible closing dates with sellers to accommodate any potential weather-related challenges during the transition.

Remember, while winter can present challenges, it also offers unique opportunities in the housing market. Both sellers and buyers can benefit by being strategic and prepared for the winter conditions.



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